The problem
In Colombia, an estimated 60% of retail happens through informal vendors — fruit stalls, clothing carts, prepared food, neighbourhood services. None of them have a digital storefront. Buyers in the same barrio do not know what is available two blocks away. Cash is the only payment option, so order tracking is non-existent, disputes are resolved by shouting, and the vendor has no idea what they sold until the end of the day. WhatsApp groups fill the gap informally but break at scale: 200+ members, no search, no cart, no way to filter by proximity.




