E-commerce · beauty brand · Colombia
An editorial e-commerce site for a Colombian beauty brand — 568 SKUs synced from Mastershop into a custom Next.js + PostgreSQL storefront. Decommissioned 2026-09-23 after the client's renewal cycle ended; archived here as a portfolio record of the architecture and the editorial design choices behind it.
2024 — 2026
Beauty retail is about trust. A 568-SKU catalog with hand-modeled photography and slow-curated brand voice cannot be sold through a default e-commerce template. The original site was a stock theme that treated every product the same, hid the brand story under pagination, and pushed for a credit-card checkout on the first interaction. The result was catalog pages that looked like every other beauty shop in the country and a checkout that broke the editorial flow.
MECCA was rebuilt as an editorial single-scroll storefront. The home page is a hand-curated hero, the catalog is filterable by category (skincare, haircare, perfume, bath, sets), and the product page uses the same restrained typography as the brief. Mastershop pushed 568 SKUs into our database via the Shopify-compatible API, and a nightly job kept inventory in sync. When the client decided not to renew in 2026, the site was archived as a portfolio record — the architecture, the editorial design system, and the launch learnings are all preserved in this case study.
Independent practice based in Cali. Automation flows, hand-built UI, and end-to-end web — for teams that would rather have it done than debate it.
Let's talkFrom intake to deploy, the studio keeps work in one place: scope, design, build, ship. Briefs land on the desk, deliverables land on the client.
Andrés Morales
